The fire started in the middle of the night. It is not known how many people died. Some died jumping out of the burning building. The top floors, engulfed in smoke and flames, had small survival odds.
Public opinion has it that the building was dangerous, and the fire was not a great surprise.
The cause is not yet known. A suspicion is it might have started with a faulty appliance.
Firefighters called the blaze "unprecedented" in terms of scale, speed and spread, and said it was a big challenge to deal with. Some people waiting the whole night before they could be rescued from the building.