Seltzers Pop Up in the US

According to the experts, Seltzer is more pop-ular than it's ever been.

Of the 170m gallons of pop (and rising) consumed in the States every year, millennials are increasingly buying seltzer as a healthier option.

Among the brands in the now: La Croix (featured in a popular hip hop song recently), Polar, and hard seltzers like White Claw and Truly.

Millennials Owe Record Debt

The group owes around $1.1t of the America's $3.6t in consumer debt, and consumer debt it getting closer to 20% of GDP.

Where is the debt coming from? A lot comes from rising student and auto loans.

In addition to the economic risk involved in this kind of debt, it also has effects on psychology and behavior: A large portion of Americans reportedly worry about defaulting on loans in the next 12 months, and over 50% of those worriers are millennials. The group, aged 21 to 34 in 2017, are also changing spending habits by doing more searching and more waiting for lower prices before buying smaller items. Analysts are concerned that this trend will be the same when the group, entering the age where people usually buy homes and start families, shop or hold off shopping for large purchases.